Brand Refresh &
Packaging Design
A modern spin on a classic. Mixing tradition with a clean, updated style.
Nonni’s Foods, the world’s largest biscotti brand, approached CIULLA ASSOC to refresh their popular La Dolce Vita line for natural food retailers. The goal was to modernize the packaging while preserving the brand’s classic Italian charm.
As lead designer, I guided the project from initial concept through final production. While keeping the recognizable logo as a nod to the original, I reimagined La Dolce Vita with a cleaner, more contemporary identity. The addition of subtle pinstripes and a delicate doily pattern helped strike the perfect balance between traditional elegance and modern appeal.
La Dolce Vita Biscotti
