DUDE WIPES
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DUDE DEO
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DUDE BOMBS
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DUDE SPRAY
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DUDE WIPES · DUDE DEO · DUDE BOMBS · DUDE SPRAY ·
PACKAGING DESIGN
DUDE Products is a Chicago-based company focused on bathroom hygiene for dudes. Best known for DUDE Wipes, the goal was to expand the line into DUDE Bombs (Poo-Pourri pods) and DUDE Deodorant while staying true to the look and tone of their flagship product.
(These photos show an early round of design concepts.)
DUDE DEODORANT
While at CIULLA ASSOC, I was the lead designer on this project, working from early concept through near-final production. I also pitched simplifying the DUDE logo by removing the colored drop shadow, a version they now use across their products. Developing the scent names and visuals for the deodorant line was a highlight of the project.
STANK ELIMINATOR
STANK ELIMINATOR
DUDE Bombs are a toilet deodorizer designed to trap odors before they escape. The concept leans into humor, visualizing the “bomb” as a pod-like form blasting into the toilet on a ray of light, keeping the product lighthearted while still clearly communicating its function.
STANK ELIMINATOR
DUDE Bombs are a toilet deodorizer designed to trap odors before they escape. The concept leans into humor, visualizing the “bomb” as a pod-like form blasting into the toilet on a ray of light, keeping the product lighthearted while still clearly communicating its function.