Financial Advising App

Atheena is a registered investment advisor (RIA) that connects clients with licensed investment professionals. Ahead of launching their new investment advising app and website, the company reached out to me to create a modern, distinctive rebrand that would help them stand out in a competitive financial services market.

Logo Design

I was tasked with developing a fresh visual identity centered on an owl icon paired with a clean, minimal wordmark. My design process explored multiple illustrative styles of the owl, ranging from abstract to geometric, ensuring the mark conveyed both trust and approachability.