Because of the short deadline of this project, I started sketching right away. As you can see I considered several options of ciders, like pumpkin and pineapple, until arriving at my decision of apple, pear, and orange. These were the most recognizable forms, that easily fit their names, and differed enough in color to be distinct.

After sketching them a few times, I traced the best ones and scanned them in and simplified and cleaned up their shapes in Illustrator.

Cider Label Series

I was given two days to develop a series of cider/beer labels named ‘Falstaff’. My goal was to make the flavors of the ciders to be the focal point of my label. I hand drew the names of the flavors into the shapes of the fruit they originate from.